This week, the Discovery network will launch a new marijuana-related show, called “Weed Country”. The show, which premieres at 10 pm on Wednesday, focuses on both sides of the marijuana debate.
Growers are shown honing their craft, while law enforcement officials are shown training to spot and shut down illegal marijuana grows.
Network executive Nancy Daniels said of the show, “It surprised me with how deep and complex it was.”
The show will debut with 6-episodes. After they have finished airing, the network will replace it with another marijuana-related show called “Pot Cops”.
As the name alludes to, “Pot Cops” will focus on police officers hunting down marijuana farms in Humboldt County, Ca.
Initially, Discovery had planned to air the two shows back to back and call the event “Weed Wednesdays” but that was cancelled due to scheduling conflicts.
The Discovery network became pioneers in weed-related television two years ago when they premiered “Weed Wars”, which followed Harborside Health Center owner Steve DeAngelo. While the show did not produce good ratings, the network is still interested in focusing on the cannabis community.
Daniels explained, “We still think it’s an interesting world and maybe we didn’t tap into the right part of it.”