Mother’s Day is this Sunday, May 13, and Colorado’s Campaign to Regulate Marijuana Like Alcohol has decided to tie their campaign ads into the holiday.
The TV ad features a young, pretty woman sitting on the grass in a park with her laptop. She narrates what she is writing in an e-mail to her mother, which details that she has chosen to use marijuana rather than alcohol. During the ad, words from her letter come up on the screen, including, “I used to drink a lot, now I prefer marijuana.”
Another sentiment expressed through the ad is that marijuana is safer and less harmful. The ad ends with the woman saying, “Let’s talk,” and a URL is shown for TalkItUpColorado.org, a website sponsored by The Campaign to Regulate Marijuana Like Alcohol. The website aims to spread the truth about, and change the way people think about, marijuana.
According to the campaign’s advocacy director, “Our goal with the ad is to start a conversation — and encourage others to start their own conversations — about marijuana.”
The Campaign to Regulate Marijuana Like Alcohol, Amendment 64, aims to legalize marijuana for recreational use for residents over the age of 21. The Initiative received the required 86,105 signatures to make it onto the November general election ballot, where state voters will have the opportunity to have their voices heard regarding marijuana legalization.